Accelerating Product Commercialization in the PE Ecosystem

At PathForward, our Go-to-Market (GTM) Advisory services are purpose-built for tech product companies aiming to scale as enterprise vendors to private equity portfolio companies. We help founders and growth-stage teams develop and execute strategies that win the attention — and confidence — of PE sponsors and their operating platforms.

Why it Matters in the PE Lifecycle

Mid-market PE firms are hungry for technology that accelerates operational excellence, commercial efficiency, and data-driven decision-making across their portfolio. But breaking into this buyer ecosystem requires more than a good product — it demands strategic alignment with investment theses, compliance-ready roadmaps, and enterprise-grade delivery capabilities.

What We Deliver

  • Market Access Strategy: We position tech companies for success by aligning their GTM plans with the needs of mid-market portfolio companies — creating tailored segmentation, channel strategies, and messaging that resonate with CFOs, CTOs, and PE operating partners.

  • Product Readiness and Packaging: We assess your product maturity, roadmap, and delivery model to ensure it meets enterprise standards for security, scalability, and supportability — critical factors in PE buyer decisions.

  • Sales Enablement and PE Ecosystem Mapping: We help build sales assets and motion designed for high-stakes enterprise selling. We also facilitate connections within the mid-market PE ecosystem — introducing emerging tech vendors to investors, tech advisors, and portfolio leadership.

  • Strategic Partnerships and Co-Selling Models: Whether embedding in GTM teams or brokering co-sell partnerships with system integrators and PE consultants, we help companies move from vendor to strategic partner.

Why Path Forward

With roots in technology, private equity, and business development, PathForward brings a unique lens to GTM. We’re not just advisors — we’re ecosystem builders. Our team helps tech companies become trusted partners to PE-backed operators, accelerating both commercial traction and enterprise value.